We are continually building upon our knowledge base to deepen our expertise in the areas that are important to our clients. We commission several proprietary studies each year to keep abreast of key audiences and sectors. Here are some examples:

Corporate Reputation Watch is an annual survey providing insight into the influence of corporate reputation and its importance to audiences such as senior corporate executives.
Latest Corporate Reputation Watch

Global Cool Hunt is a study uncovering the motivators and enhancers of cool around the globe. Conducted by Hill & Knowlton in conjunction with Professor Carl Rhode, a well reputed scholar and cultural anthropologist from the University of Utrecht, the study involved more than 200 ‘cool hunters’ in more than 26 leading capitals of the world.

Tech Decision Makers Study is an annual survey providing insight into the decision making process for B2B technology purchases. It assesses the criteria and sources of influence on senior tech decision makers when making their short list of vendors.

Consumer Influences Study analyses the sources of influence on consumers as they pass through the purchasing life cycle in key B2C product and service categories. The study not only pinpoints the most influential sources, but it also identifies the ‘mavens’ for each category, enabling a targeted approach to spreading word of mouth.

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