Analyst Relations
Hill & Knowlton understands that analyst relations is about building relationships with industry analysts to foster better connections with customers, investors and partners. It is about two-way dialogue, message testing of new value propositions and solutions, and building trust between the brand and the analyst community. Ultimately it is about building analyst support through effective advocacy. In this vital equation, sustaining the dialogue with the analyst community is key.
Through AR consultation and strategy, in-bound AR and out-bound AR, our team helps clients produce superior results from working with industry analysts, including greater awareness for the brand by analysts, leading to wholly independent reference to a vendor's solution in analyst reports, as well as critical input into marketing or product planning. It's about reaching the end audience who rely on the analyst's deep sector knowledge and recommendations and which ultimately help to shape and guide procurement behaviour.
AR services include program design, AR planning, AR training, briefing program management, competitive tracking, research, analyst engagement roadmaps, outbound analyst inquiry support, message testing, trends identification, AR activity tracking and metrics setting. We also regularly undertake analyst audits to allow brands to pulse check the quality and impact of their analyst engagement programs.