Dallas/Fort Worth International Airport
Hill & Knowlton Australia was appointed by Dallas/Fort Worth
International Airport to help promote the new Qantas service
between Australia and Dallas/Fort Worth as well as the
opportunities the service provides for growing trade and tourism
between Texas, NSW and Queensland.
Once appointed, Hill & Knowlton established itself as DFW
Airport's representatives in Australia and worked closely with
Qantas, Government agencies and tourism and trade bodies in both
the US and Australia in order to generate positive media coverage
around the launch of the service in May 2011. We also provided
ongoing public relations activities to ensure business and leisure
traveller knowledge and interest in the new Qantas service.
In addition, Hill & Knowlton hosted two senior trade and tourism delegations from Texas to Australia which included events and briefings with the Minister for Transport, Anthony Albanese, the Minister for Tourism, Martin Ferguson, the Queensland Premier, Anna Bligh, the NSW Deputy Premier, Andrew Stoner, the US Ambassador to Australia, Jeff Bleich, the US Consul to Australia, Niels Marquardt, the CEO of Qantas, Alan Joyce and the CEO of Sydney Airport, Kerrie Mather.
Commenting in the media on the new route recently, Qantas CEO Alan Joyce said "We're very happy with the performance.... the yields and financials are performing a lot better than our business case."