Aisle Avant Garde with Sunsilk and Coles
Aisle Avant Garde was a unique co-branded experience developed by H&K for Unilever's Sunsilk and Coles.
In an Australian first, a Coles supermarket was transformed during opening hours into one huge catwalk; with special focus was placed on the Beauty Aisle which was reinvented as a black carpet runway. Twelve student designers from The University of Technology, Sydney created couture gowns featuring the colours and logo spark of Sunsilk brand.
Aisle Avant Garde coverage featured in 43 print, blogs and online news clippings including Sydney Morning Herald, mX Sydney, NEWS.com.au and on the cover of Central Magazine reaching an audience of 21,656,323.