Case Studies

Delivering great work is our passion. Take a look at our latest campaigns, find out what work we have been behind, and flick through the case studies listed below.

  • Tom Tom - Be The Voice of Australia

    To generate widespread awareness of TomTom’s ‘Be the Voice of Australia’ to find the next Australian voice of TomTom GPS and drive traffic to www.bethevoice.com.au so as to generate competition entries and votes. As a secondary objective, TomTom wanted to strengthen consumer engagement with the brand.

  • Aisle Avant Garde with Sunsilk and Coles

    Aisle Avant Garde was a unique co-branded experience developed by H&K for Unilever's Sunsilk and Coles.

  • Dallas/Fort Worth International Airport

    Hill & Knowlton was appointed by Dallas/Fort Worth International Airport as DFW Airport's representatives in Australia and worked closely with Qantas, Government agencies and tourism and trade bodies in both the US and Australia in order to generate positive media coverage around the launch of the service in May 2011

  • CA World Expo 2011

    Hill & Knowlton was tasked with driving positive editorial coverage focused on the company's key messages across a four week period; before, during and after CA World Expo '11, CA Technologies largest yearly event in Australia.

  • Swire Shipping

    When the MV Pacific Adventurer lost 31 containers overboard in wild seas whipped up by Cyclone Hamish off the coast of Queensland, there was immediate public and media interest in the initial incident and clean up response. One of the containers punctured the ship's hull causing 270 tonnes of oil to be discharged. Longer term issues also became apparent with respect to private compensation arrangements, environmental impacts, complex shipping liability laws, multiple court matters and ongoing agency investigations.

  • Giant Rugby Ball Sydney 2010

    Tourism New Zealand came to H&K with a clear brief; use the Sydney appearance of the Giant Rugby Ball, a 25 metre long, 17 metres wide and 13 metres high state of the art multi-media venue, to inform and excite people about New Zealand and the upcoming Rugby World Cup to be held there in 2011. The challenge for H&K was to drive consumers to the GRB to take part in free tours that operated every 30 minutes, daily.

  • 'WLG' Pop up Restaurant Sydney September 2010

    H&K was asked by it's client Positively Wellington Tourism (PWT) to differentiate Wellington from the rest of the tourism offering in NZ. Wellington has always been seen domestically in NZ as the cultural and culinary hub of the country surrounded by world class vineyards, boutique food providores, hosts large scale art events, exhibitions and is the gateway to the Marlborough and South Island. But this is not greatly known outside of NZ. The challenge for H&K was to design a way to showcase these USPs as well as dispel the Australian idea that capital cities are dull places i.e. the Canberra Effect.

  • Community education on travel health

    In order to encourage immigrant VFR travellers to seek health advice from a doctor at least six weeks before travelling back to their country of origin, H&K Health Australia worked with sanofi pasteur to deliver a comprehensive community education campaign for three major ethnic minority groups in Australia - the Chinese, Vietnamese and Indian communities.